The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
We had to make a package, I used a Lean Cuisine package, (it was what I was eating for lunch that day) using Helvetica, a typeface used with Swiss Design, or modern design.
4 comments:
Sweet projects. I especially like the boxes.
Hey Laura! This is Jenny Leigh! I found your blog through Jackie and I had to ask how you were doing! I haven't seen you in forever. I know its been awhile but congrats on the wedding! You looked BEAUTIFUL! I hope everything is going alright!
i want to do what you do.
love ya.
thats awesome, i miss you and all your projects and your laugh, and your blonde hair, and how funny you are, and laughing with you, and watching the secret. i'm not gay. i just love you.
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